Your Website is a Paperweight
Website Paperweight

As the owner of a boutique marketing agency in Saratoga Springs, N.Y., I have conversations daily about what people should be doing and not doing in regards to social media and their website. I don’t claim to be Gary V. or Seth Godin (or even Downtown Mr. Brown, for that matter), but I know what […]

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Feel a little off?

We at brainworks.studio love Stewart’s coffee so much that we wanted to make them a mixtape. But no one makes mixtapes anymore, so we decided to make them this instead.

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Are you anti-social media?

The debate rages on locally about whether or not social media works for businesses trying to increase the reach of their marketing. Here are a few things I keep hearing and my thoughts to each. Disclaimer: This may be a salty rant and you may not like what I say. “We’re having trouble reaching the […]

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Let’s spend a lot of money

Here’s another idea: Let’s not. Typically when people talk about video with me, their first words are, “Oh man! I am not sure we have the budget for video, man.” Listen. Nowadays, you can do some really cool stuff with video these days on a fairly low budget. We could be talking hundreds — not thousands […]

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Do I need video on my website?

Everyone has a website these days, including your competitor. In many cases, your potential customer or client is looking at both of your sites and trying to answer the question, “Who is the right choice for me?” They want these answers quickly and easy to find. Giving them multiple pages of content to read will not […]

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From whence we came

Our helmsman, Michael Nelson, has been a small business consultant in the capital region for nearly eight years. As a serial entrepreneur for almost two decades, he has learned many hard lessons in his career; the hardest of all that spending your money on bad marketing strategy can kill a business quickly. Brainworks.studio was launched […]

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