As a small studio, we are always on the lookout for tools that help our team be as successful and efficient as possible. While we don’t believe the tools we use define us, we do believe this is a handy guide on how we use them.
Pencil & Sketchbook
We all love our smartphones and tablets, however, we are even bigger fans of putting a pencil to paper. Why? It’s the best way to flow out ideas. Putting our thoughts on paper gives us the freedom to explore. Creating mind maps is one way we brainstorm because it lets us connect and further develop thoughts. Another reason why we’re fans: it forces us to slow down and work through problems so we can come up with thoughtful solutions. We don’t have beef with typing out ideas on a keyboard — there’s just more room to dive on paper.
Adobe Creative Cloud
At this point in time, it’s considered the industry standard for creative software. Photoshop is helpful for creating mockups and photo editing. Lightroom is also a savvy option for photo editing. Illustrator is great for creating vector based artwork, and InDesign for editorial design. We also use Premiere Pro for video editing and After Effects for motion graphics.
In order to stay organized and track projects, we exclusively use Asana as our project management tool. We can store and share files for specific tasks, track team’s progress based on who’s responsible for what and by when. It’s also useful for focused conversations with other team members.
We are strong believers in Google Drive. We are constantly creating new Docs to collaboratively hash out ideas and draft content just as I am doing now. We also use Sheets to track our weekly time sheets, Slides to create shareable presentations, and Calendar to schedule meetings.
Listening to music not only makes it a more peaceful work environment — it also helps us stay focused and productive.
What tools do you use?